We are planning for this economic lull to last for 2-3 years.
Operting in England’s post credit crunch economy is very….interesting, though I am just about old enough to remember the post dotcom lull.
The big difference this time around is how uncertain Brits are and for how long.
Whilst unpleasent design agencies can prosper. As always there is a real challenge in finding good clients, but the other big issue is dealing with even shorter (often ridiculous) deadlines as clients put off spending until the very last moment.
Our virtual agency model is working a treat. Crush Design is a tight team of business owners which we will happily work every hour of the day. For large projects we partner with tried and trusted partners, who also tend to be business owners willling to sacrifice their time for the success of their own business.
I fear for mid and larger sized agencies who can not easily scale down. Staff do not get paid enough, nor can they see or get the long term benefits of today’s hard slog. They have put up with it so far, but for another two years?
So if you are a client be careful who you choose, but rejoice! Value for money is at an all time high – pick the right agency and you will never have got so much design talent and strategic advice for every pound you spend.
