I was delighted to be invited by Business Link to give a presentation on the human mind, buyer behaviour and brand development.
I have a big thank you to the fifty or so people who made the trip to Castle Donnington on what was a rather grim morning.
The feedback I got was really positive, which was great to hear and for those that asked for a copy of the presentation here it is: Follow this link to download a copy.
I would ask that if you were one of the attendees, please could you feedback using this blog as I would really appreciate your comments. Quite alot of efforts goes into these presentations.
Tags: brand, neuromarketing, speaker event
I thoroughly enjoyed the session, and took away with me 3 specific actions:-
1. Re-consider our Mission Statement (now 9 years old!) with the complete involvement of my team
2. I have emailed everyone in my team and asked them to complete an Emotional Values table
3. On Monday we will be putting together a Brand Personality Picture Board. From this we shall be choosing a number of graphics to put up by each of our desks to encourage a team feel for who and what we are with a daily reminder!
So all in all, thank you Jonathan and Business Link.