Posts Tagged ‘brand’

Brand presentation with the Business Link

Tuesday, June 8th, 2010

I was delighted to be invited by Business Link to give a presentation on the human mind, buyer behaviour and brand development.

I have a big thank you to the fifty or so people who made the trip to Castle Donnington on what was a rather grim morning.

The feedback I got was really positive, which was great to hear and for those that asked for a copy of the presentation here it is: Follow this link to download a copy.

I would ask that if you were one of the attendees, please could you feedback using this blog as I would really appreciate your comments. Quite alot of efforts goes into these presentations.

presentation on brand and neuromarketing

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Posted in Opinion and knowledge | 1 Comment »

Who do you trust?

Wednesday, March 10th, 2010

Consider this list and the degree of trust you have in these people / organisations:

  • Banks
  • Government
  • Mechanics
  • Doctors
  • Teachers
  • The Police
  • Insurance companies
  • Social Services
  • Supermarkets
  • Beauty Products
  • TV shows
  • Newspapers

I for one do not implicitly trust any of these people, which is a significant and scary change in our civilization over the past twenty years.

Trust me….trust is, and will continue to be, the brand attribute of choice in today’s economy. But there is no quick fix and it cannot be bought. For those trying, expect deeply ingrained suspicion from marketing weary people who have terabytes of information at the click of a mouse.

Honest is unambiguous, so cut all the sales bulls**t, the marketing gimmicks, the clever strap line and the profiteering.

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