Agencies have changed. These days it is impossible and daft to offer a genuine ‘full service’ with in-house staff. I reckon to offer a decent ‘full service’ you need at least ten specialists from web techies to graphic designers, planner and event managers.
We like the concept behind Pimento. It is run by some very cool people who know there shi…onions. But they accept that they aren’t best at everything. What they have instead of staff is a black book full of people who thay have worked with before and who they think are equally as cool, but at different stuff. (And we’re in their black book)
