First thing to say before you read my advice is that I fail to stick to it myself.
This feels a little like a confession but; I haven’t update my blog for 35 days now. Flail me!
And its my failure that gets to the absolute crux of social media, to work it has to be done religiously, passionately and that all means time and energy.
Be half hearted about your blog and people will be half hearted in their readership. Design an average looking Facebook page and people will think you are average.
I love hearing about people who have made their fortune through social media. It can and does work, but more rarely than you might think. For every popular blog, Twitter, Facebook page and forum there are hundreds of failures – no visitors, no subscribers, no followers and no business.
To make it work you have to be a good and interesting writer and have ceaseless energy in promoting your content. There are 50,000,0000 blogs out there – why should I read yours?